Zenyum Aligners

Self-checkout

Digitalizing Zenyum’s offline sales experience to give patients a smoother, more transparent journey from consultation to treatment.

Zenyum Aligners mobile checkout interface

Client: Zenyum

Scope: B2C; Web app

Year: 2025

Context: Zenyum’s Aligner sales and payment process is handled entirely offline. This creates high operational load for sales team, introduces pricing inconsistencies, and creates unnecessary friction for patients who expect seamless self-service checkout experiences.

Solution

Personal timeline to track sales journey

Personal treatment timeline to track patient’s sales journey and upcoming steps.

Online treatment plan review and approval.

One major challenge was managing the shift from high-touch sales to a self-serve experience. Offline sales teams could explain value in real time, and tailor discounts or bundles to drive conversion.

Digitally, we needed to reinforce key decision factors, maintain pricing transparency, and provide access to a sales rep when needed. We also leveraged event tracking to support sales in re-engaging patients.